Follow Alexandria on twitter @alexandriablog3 The decade of the Unicorns Ever since venture capitalist, Aileen Lee coined the term “unicorn” to refer to private companies worth +$1 billion in 2013, the startup community has fallen in love with it. There were 39 unicorns at that time. Today, there are more than 500 unicorns around the world,Continue reading “Welcome To The Horse Club: The real Unicorns investors are trying to tame”
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Hit Makers and Marketing of Innovations
I just re-read Hit Makers by Derek Thompson. One of the things I love about this book is that you could either read it as solid advice on how to drive exposure, or as a collection of great stories that will find a way in all of your conversations. A. One of my favorite ‘anecdotes’:Continue reading “Hit Makers and Marketing of Innovations”
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